The IPAD: the late bloomer that would double Apple's Sales (2010)

When the IPAD first came out in 2010, it resembled a bulky ipod that would not fit in your pocket, couldn't make calls or texts off of wifi, and at that time revolutionary to the maket. For years, numerous companies had tried to create the first tablet computer and failed. People only saw two avenues in the technology device market: phones and PC's. 

Consumer's initial thoughts:

- lack of camera 

-lack of multitasking 

-Gave off feminine impression 

What Do I Need it For?

Major shift: 

Every major apple product has changed an industry. IPods changed the way people bought and listend to music. IPhones changed what people could expect from cell phones. 

IPODs Revolutionized 5 indusutries with the simple invention of a bigger screen with a touch screen and a great IOS system

IPAD is more than just a larger iphone or a smaller MAC:

- mainstreamed the way people read newspapers and books

- mainstreamed access to television and movies on the go 

- became number one toy for kid entertainment 

- easiest way to take notes and record orders